About me

I'm Akshay Yaravalli

Professional digital marketer with a passion for content marketing, surpassing SEO skills, content creation, and fresh promotion strategies. Skilled in building brands and campaigns from scratch as well as revamping outdated web presence. Currently working as a top-level digital marketing specialist for Devathon, a service-based company that offers software solutions for startups and growing businesses, and also offers SaaS products such as Autorent, Autochat, and Autodaily.

With over 5+ years of experience, I built and deployed many marketing strategies across a variety of areas and mediums in digital marketing. Also, I utilized my creative skills in creating creative engaging content, advertisement videos, and promotional stuff. 

Out of the office, I show interest in sketching & painting, guitar, learning new things and spending time with friends, family & our dog – Mike:)

Expertise

Search Engine Optimization (SEO)

82%

Search Engine Marketing (SEM)

67%

Content Creation (Graphics, Animation & Audio)

85%

Email Marketing

74%

Content Writing

67%

Social media Marketing (SMM)

72%

Content Management

78%

Public Relations

65%

Strategy and Analysis

71%

Project Management

68%

Thought Leadership

60%

Mobile App Marketing

55%

Experience

  • Digital Marketing Specialist

Devathon

Aug 2019 – Present

First, I analyzed and understood that the digital marketing processes and strategies of Devathon were dated and slow. They didn’t have any ranking articles, social presence, and email marketing, at the time of my joining. I revamped their digital marketing activities and strategically implemented processes, from there most of the activities, flow seamlessly.

In the span of six months, the content base increased, and due to the effective SEO, articles started to rank on the first page and generating traffic. Written many high-quality quora answers on our business-related topics in order to attract relevant referral traffic to the website and blog.

Pitching many relevant websites for the guest posting, link building and maintaining relations that gives Devathon link juice and backlinks, which eventually increased authority and rankings of Devathon.

Managing and maintaining Devathon website and blog through Content Management System(CMS). Created engaging visuals and graphics that follow the theme of the article/landing page. Designed and built landing pages that cover important search queries related to our business and many more…

  • Digital Marketing Coordinator

Custom Furnish

Jan 2015 – Aug 2019

I joined CustomFurnish as a digital marketing visualizer. CustomFurnish is an e-commerce website where customers can buy furniture and interior designing services at affordable prices. I used to work mostly on SEO, content creation (graphics & videos), content management, content writing. 

Later, in Sept 2016 I promoted as a digital marketing coordinator. After promotion, I used to manage website content/products, SEO, email marketing/outreach, promotional activities, PPC, projects management and leading advertisement designing team.

Tracking and analyzing website traffic flow and provide regular internal reports. Constantly working on SEO in order to increase leads and traffic of the website. Managing paid ad campaigns on social media. Designing and implementing stunning promotional and advertisement videos and graphics on products and services.

When I joined CustomFurnish it was a startup with few folks. Now, the company evolved, took major decisions, raised big funds and started other sister websites like BatchTag and MyDeziner. CustomFurnish opened many experience stores across Hyderabad and also opened branches across south india. I’m glad that I was a part of this growth and experienced many new things in my professional life.

  • Digital Marketing Intern

Interface Techno Minds Pvt Ltd

Sept 2014 – Dec 2014

I joined Interface Techno Minds from our college placement. It was a startup providing software solutions and game development. I used to do email marketing, creating website content and link building. The Internship was around 3 months and by the end, I got job opportunity from CustomFurnish.

Technical

Digital Marketing Tools

  • Google Analytics
  • MOZ
  • Google Search Console
  • BuzzSumo
  • Ahrefs
  • Google AdWords
  • Quetext
  • Keyword Tool

Content Management System (CMS)

CMS

  • WordPress
  • Blogger
  • Joomla
  • Wix

CRM & Email Marketing

  • Mail Chimp
  • YAMM

Languages

  • Python
  • HTML & CSS

Social Media

  • Hootsuite
  • Facebook Ads Manager
  • Bitly
  • Facebook Analytics
  • Linkedin Ads Manager

Designing & Animation

  • Photoshop
  • 3DS MAX
  • Premiere Pro
  • After Effects
  • Audacity

Website Planning

  • Slickplan
  • JumpChart

Project Management

  • Asana
  • Slack
  • Google Docs
  • Trello
  • Dropbox

Education

  • Masters in Business Administration

Specialization – Marketing

Osmania University, Hyderabad,

Telangana, India.

  • Bachelor of Commerce

Specialization – Computers

Osmania University, Hyderabad,

Telangana, India.

Certifications

  • Content Marketing Certification

Hubspot Academy

  • Advanced Google Analytics

Google Analytics Academy

  • Operations Management

IIM – Indian Institute of Management

  • Diploma in Animations

Arena Animation Institute

Awards & Mentions

  • 2nd Award in Creative Minds

Awarded 2nd position in Andhra Pradesh Creative Minds, South-circle.

  • Project Mentioned on Home-Designing.com

My project selected for the ‘The Ideas & Inspirations’
on Home-Designing.com